Channeltivity's Leadership Team

Our Leadership Team brings decades of experience and expertise to our web-based, SaaS, PRM application.

Dana Citron, Vice President of Marketing

Dana Citron is responsible for Channeltivity’s marketing strategy and the development of programs that create awareness and demand for the company’s leading PRM software platform. An experienced marketing professional, Dana comes to Channeltivity with over 15 years of success driving marketing strategy and lead generation in emerging and high growth technology companies, such as CORESense, CommerceHub, and as co-founder of Thoughtbus.com (acquired by SherWeb). She received her B.A. Degree in communications from the University at Albany.

Zach Smith, Co-founder, CTO

Zach Smith brings over a decade of web technology, product management and usability expertise to Channeltivity. Zach’s main responsibility is designing and directing development on the company’s hosted PRM platform to facilitate easier channel management. Zach and his team work closely with Channeltivity’s customers to make sure our software continues to meet specific partner program needs.

As a successful entrepreneur, Zach is also the founder and former owner of Analog Method, a New York-based provider of custom web solutions for companies spanning corporate and consumer industries, including technology, entertainment, fashion, and healthcare.

Zach holds a bachelor degree in Computer Science from the University of Pennsylvania.

Jason Jacobs, CEO

Jason Jacobs is responsible for Channeltivity’s overall vision and strategy. As a serial entrepreneur, visionary leader and seasoned high growth startup CEO, he brings his expertise in launching and growing technology and technology-enabled services companies to the organization.

In addition to Channeltivity, Jason is Founder and President of The Verge Group, a consultancy that identifies potential and accelerates results in early stage companies, where he focuses on Emergent Strategy and Agile Organization practices for high growth and restarting growth.

Jason founded his first startup CORESense in 2001. Under his leadership, CORESense became the leading Software as a Service solution for Multi-Channel retail and he was named Deloitte Rising Star in 2005.

Jason has an MBA from the Lally School of Management at Rensselaer Polytechnic Institute, he holds a bachelors degree in Mechanical Engineering from The Ohio State University and served as an officer in the US Navy. Jason is an active board member of Entrepreneurs Organization, a global organization of over 7500 business owners representing the top 4% of businesses worldwide. www.eonetwork.org.