What are Marketing Development Funds, or MDF?

MDF, marketing development funds, are used by vendors in an indirect sales channel to help their partners pay for the marketing materials and activities necessary to sell …

Published January 18, 2017

PRM Best Practices: Re-Thinking Marketing Development Funds

Do you see marketing development funds (MDF) as a cost to control or a tool to be taken advantage of?  How you see it has direct bearing …

Published September 18, 2014

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Janet Barth, Aspect
"What I like about Channeltivity is that they are really focused on channels. I think they really understand the dynamics of managing channels, and so they put that into their product, and I think it makes managing channels a lot more efficient and easy."
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"Working with Channeltivity has been incredibly easy. We have been very pleased with the customer service Channeltivity provides; whenever we have a question, which is rare because it is a very easy to use solution, we have our answer within hours."
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"Channeltivity plays an active role in my partner program. Not only does it allow me to manage who my partners are, but more importantly, it allows me to effectively engage with them."
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"Channeltivity has been an amazing tool, and they have been one of the most responsive partner reps I have ever dealt with. Great company, great product, great service!"
Dawn Cabigting, InFocus

“I always say that when I’ve implemented Channeltivity and used it as a centerpiece of our channel program, it has always contributed to our growth and to the positive responses we get from our channel partners.”

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“Channeltivity plays an active role in my partner program. Not only does it allow me to manage who my partners are, but more importantly, it allows me to effectively engage with them.”

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“Channeltivity is easy to use, flexible, scalable, and the customer service is amazing.”

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“Because of Channeltivity, we were able to sign up 250 global partners within 6 months.”

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Chequed implemented Channeltivity and within less than a year have grown their partner base over 300% without the addition of staff.

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