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Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Sep 18, 2014
PRM Best Practices: Re-Thinking Marketing Development Funds

Do you see marketing development funds (MDF) as a cost to control or a tool to be taken advantage of?  How you see it has direct bearing on how much success you’ll have. An effective MDF program is not about control. It’s about measuring and building marketing strategy that works for your industry.

Channel Marketing Strategy, PRM (Partner Relationship Management)