Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
It’s time to revamp your MDF program
An effective MDF program enhances the bottom lines of your company and your partners. The best programs are used by the right partners—the right partners might not be your biggest partners—for the best activities.
Are Your Channel Partner Marketing Materials One-Size-Fits-All?
For many channel programs, a majority of partners are small organizations that don’t have their own marketing departments. That leaves your partners’ sales teams to fend for themselves when it comes to creating their own sales materials and collateral. Do you deliver your content in a format they can most effectively use?
PRM Best Practices: Re-Thinking Marketing Development Funds
Do you see marketing development funds (MDF) as a cost to control or a tool to be taken advantage of? How you see it has direct bearing on how much success you’ll have. An effective MDF program is not about control. It’s about measuring and building marketing strategy that works for your industry.