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Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

May 27, 2015
Feeding Your Channel Partners High Quality Leads

For most things, you get out of them what you put into them. The channel is no different, but too often vendors enter the channel to reduce internal head counts and cut costs, with the idea that the channel is a launch-it-and-forget-it kind of thing.

Channel Marketing Strategy, Channel Success, Indirect Sales Channel, Lead Distribution