Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
Jun 30, 2014
Gartner says “Tech Sales Has Lost Its Mojo”: Empower Your partners
It’s not news that most B2B buyers are doing their due diligence almost entirely online, long before any sales person enters the picture. As an unfortunate bit of fallout from this change, Gartner research shows how far sales has fallen in buyers’ eyes as a result. In Gartner’s survey, tech buyers rank sales at the […]
Channel Marketing Strategy, Channel Success, Indirect Sales Channel