Blog
Partner Relationship Management (PRM) Definition?
Learn the definition of Partner Relationship Management (PRM) software, how it differs from CRM, and how it’s essential for channel success.…
Dana Citron
July 11, 2024 • 7 min read
Partner Relationship Management (PRM) Definition?
Trending Channel Topics
Partner Engagement: What it is and ways to improve it
Partner Engagement: What it is and ways to improve it
Learn practical ways to strengthen partner engagement through better recruitment, enablement, incentives, communication, and feedback.
Read moreWhere to find new B2B Saas Partners in 2026
Where to find new B2B Saas Partners in 2026
Discover practical strategies for finding and recruiting high-value partners that can strengthen your ecosystem and drive sustainable growth in 2026.
Read moreWhat Is a Self-Service PRM?
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Read moreYour Partner Portal is not a Website
Your Partner Portal is not a Website
Beyond colors, logos and branding, your partner portal has a different purpose and should not look like your website. Read on to learn why.…
Dana Citron • 5 min read
Deal Registration Best Practices
Deal Registration Best Practices
The overarching best practice in deal registration is to design your process with partners’ interests in mind, and they’ll register deals without too much prompting from you. If a partner’s relationsh…
dana • 4 min read
The Must-Have ROI of PRM
The Must-Have ROI of PRM
With 64% of sales going through the channel, a PRM solution has become as fundamental a business tool requirement as your accounting or CRM solution. Can you run a channel without one? For a time mayb…
Dana Citron • 4 min read
HubSpot and Channeltivity PRM Integration Overview
HubSpot and Channeltivity PRM Integration Overview
Channeltivity’s HubSpot Edition provides point and click connectivity between your PRM and HubSpot CRM, so your channel team gets all the benefits of a powerful PRM while other stakeholders within you…
Justin Romero • 2 min read
Marketing and the California Consumer Privacy Act (CCPA)
Marketing and the California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act or CCPA is a new law that went into effect on January 1, 2020. It is designed to enhance privacy rights and consumer protection for residents of California, United …
Dana Citron • 4 min read
5 Strategies to Elevate Your Partner Program in the New Year
5 Strategies to Elevate Your Partner Program in the New Year
With the start of each new year, we reflect on where our partner program is today and what we’d like to achieve in the coming year. At the start of a new decade this seems to take on more gravitas, bu…
Dana Citron • 5 min read
Effective Partner Training Brings Big Rewards
Effective Partner Training Brings Big Rewards
A strong channel partner training program is key to a successful channel program. This isn’t simply a task you want to check done on and move on. Even your most seasoned partners will need key details…
Dana Citron • 4 min read
Channeltivity Announces Channel Champions Series
Channeltivity Announces Channel Champions Series
Celebrates Expertise and Success in the Channel Charlotte, North Carolina, – May 7, 2019 – Channeltivity, a global leader in Partner Relationship Management (PRM) software solutions, today announced t…
Dana Citron • 2 min read
Channeltivity Customers Named ‘5 Star Partner Program’ by CRN
Channeltivity Customers Named ‘5 Star Partner Program’ by CRN
CRN, a leading publication focused on the IT channel, has announced their 2019 Partner Program Guide, and Channeltivity is proud to congratulate 7 of our customers for being selected as a 5-Star Partn…
Dana Citron • 1 min read
Channeltivity Releases HubSpot CRM Edition
Channeltivity Releases HubSpot CRM Edition
Charlotte, North Carolina, – February 4, 2019 – Channeltivity, a global leader in Partner Relationship Management (PRM) software solutions, today announced the release of the Channeltivity HubSpot edi…
Dana Citron • 2 min read
AntWorks selects Channeltivity as Channel Partner Relationship Management Solution
AntWorks selects Channeltivity as Channel Partner Relationship Management Solution
Charlotte, North Carolina, – January 17, 2019 – Channeltivity, a global leader in Partner Relationship Management (PRM) software solutions, today announces that AntWorks, a global artificial intellige…
Dana Citron • 2 min read
Channeltivity Named A ‘Strong Performer’ in PRM Report by Independent Research Firm
Channeltivity Named A ‘Strong Performer’ in PRM Report by Independent Research Firm
Charlotte, North Carolina, – November 7, 2018 – Channeltivity, a global leader in Partner Relationship Management software solutions, today announced that the company has been named a “Strong Performe…
Dana Citron • 2 min read