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Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Jul 21, 2014
The Real Secret to Scaling: Meaningful Metrics, Pt. 2

Setting up partner key performance indicators (KPIs), vendors can get bogged down in measuring things that are subjective, hard to quantify and even a little beside the point – engagement, for example. The most effective KPIs focus on the ultimate outcome you want, which is sales. What Are the Characteristics of the Ideal Partner? To […]

Channel Management, Channel Success, Partner Relationships