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How Are People Actually Using AI in Their Partner Programs?
Learn about 7 use cases for AI in partner programs, with real-life anecdotes straight from teams testing, iterating, and learning what works.…
Liz Melton
June 30, 2025 • 10 min read
How Are People Actually Using AI in Their Partner Programs?
Trending Channel Topics
Partner Engagement: What it is and ways to improve it
Partner Engagement: What it is and ways to improve it
Learn practical ways to strengthen partner engagement through better recruitment, enablement, incentives, communication, and feedback.
Read moreWhere to find new B2B Saas Partners in 2026
Where to find new B2B Saas Partners in 2026
Discover practical strategies for finding and recruiting high-value partners that can strengthen your ecosystem and drive sustainable growth in 2026.
Read moreWhat Is a Self-Service PRM?
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Read more4 Real Examples of Partner + Channel Marketing Campaigns
4 Real Examples of Partner + Channel Marketing Campaigns
Learn more about what channel marketing campaigns are, get tips for putting them together, and gain inspiration from 4 real B2B partner marketing campaigns.…
Liz Melton • 10 min read
5 Steps to Finding the Right Channel Marketing Manager
5 Steps to Finding the Right Channel Marketing Manager
Finding the right channel marketing manager is crucial for the success of your partner program (particularly if you’re catering to enterprise partners or a new vertical). But recruiting for a channel …
melanie • 7 min read
3 Strategies to Find the Right Channel Partners
3 Strategies to Find the Right Channel Partners
Having the right channel partner program starts with getting the right partners and then making sure you really understand their business requirements and priorities. Have a Robust Partner Profile The…
Dana Citron • 4 min read
Don’t be ‘That Vendor’ with your Channel Partner
Don’t be ‘That Vendor’ with your Channel Partner
Ever go on a date, or meet someone new that doesn’t know how to read the clues? They over-text, over-email and generally over communicate. They come off as needy, even desperate and the last thing you…
dana • 2 min read
Channel Relationships: The Secret Sauce for Success
Channel Relationships: The Secret Sauce for Success
True channel marketing success comes from emphasizing channel relationships, because your partner organizations are made up of people.…
dana • 2 min read
The Beauty of the “Ready, Aim, Fire” Approach to Building Your Channel
The Beauty of the “Ready, Aim, Fire” Approach to Building Your Channel
This bounces off the post we wrote last week, where we explained the three things to consider before shopping for a channel solution. Not getting ready before moving to the “aim” and “fire” phases may…
melanie • 3 min read
Building the Partner Relationship: It’s a Lot Like Dating
Building the Partner Relationship: It’s a Lot Like Dating
For the sake of this post, let’s assume you’ve already looked carefully at your company’s situation and determined it is, in fact, the right time to start selling through the channel (or you might wan…
melanie • 3 min read
Which Comes First – Lead Generation or Partner Recruitment?
Which Comes First – Lead Generation or Partner Recruitment?
“I want to be working with a channel, but which should I be doing first?” This question comes up regularly on LinkedIn groups. It may sound like a chicken and egg question: How do you service leads wi…
melanie • 3 min read