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Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Aug 26, 2015
Generate a Few Leads Before Partner Recruitment

It’s sort of a chicken and egg question: How do you service leads without partners, and how do you recruit and engage your partners without leads? The fact is you need to be doing both, but there’s probably more risk in starting with partner recruitment. Understand how it looks from the partner’s point of view. Having […]

Channel Marketing Strategy, Channel Success, Lead Distribution, Partner Recruiting