Blog
The Ultimate PRM Launch Project Plan: Resources and Timing
Just bought a PRM? Learn what needs to happen when and who should be involved with a PRM launch project plan that’s worked across hundreds of implementations.…
Liz Melton
December 30, 2025 • 18 min read
The Ultimate PRM Launch Project Plan: Resources and Timing
Trending Channel Topics
Partner Engagement: What it is and ways to improve it
Partner Engagement: What it is and ways to improve it
Learn practical ways to strengthen partner engagement through better recruitment, enablement, incentives, communication, and feedback.
Read moreWhere to find new B2B Saas Partners in 2026
Where to find new B2B Saas Partners in 2026
Discover practical strategies for finding and recruiting high-value partners that can strengthen your ecosystem and drive sustainable growth in 2026.
Read moreWhat Is a Self-Service PRM?
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Read moreProper Partner Program Management Needs a System, Not Just a New Hire
Proper Partner Program Management Needs a System, Not Just a New Hire
It’s easy to assume that hiring a top-tier partnerships leader = instant partner program management. But in many cases, that couldn’t be further from the truth. Yes, you need a capable leader who can …
Liz Melton • 11 min read
How Are People Actually Using AI in Their Partner Programs?
How Are People Actually Using AI in Their Partner Programs?
Learn about 7 use cases for AI in partner programs, with real-life anecdotes straight from teams testing, iterating, and learning what works.…
Liz Melton • 10 min read
Partner Analytics: What It Is and How to Do It
Partner Analytics: What It Is and How to Do It
Learn what partner analytics is, how to apply it to your program, and best practices to adopt along the way.…
Liz Melton • 11 min read
The Partner Enablement Manager: Why They Are Important & What They Do
The Partner Enablement Manager: Why They Are Important & What They Do
Learn why the partner enablement manager role is critical, what the best have in common, and what good enablement looks like.…
Liz Melton • 12 min read
Channel Conflict: A Complete Guide
Channel Conflict: A Complete Guide
Learn about the types of channel conflict, how to avoid those situations, and strategies to overcome conflict when it arises.…
Liz Melton • 18 min read
How to Choose the Best Partner Portal for Your Team
How to Choose the Best Partner Portal for Your Team
Follow our step-by-step guide to picking the best partner portal with advice from 3 channel experts who’ve bought and implemented many a PRM.…
Liz Melton • 12 min read
Your Partner Portal is not a Website
Your Partner Portal is not a Website
Beyond colors, logos and branding, your partner portal has a different purpose and should not look like your website. Read on to learn why.…
Dana Citron • 5 min read
What You Need to Launch a Channel Program
What You Need to Launch a Channel Program
What, exactly, do you need to do to launch a channel program? Learn 6 critical elements to prepare in this post.…
Liz Melton • 8 min read
Partner Portal Checklist: Your Buying Guide for 2025
Partner Portal Checklist: Your Buying Guide for 2025
Purchasing a partner portal is a big decision, but our checklist makes it easy to ensure your channel program is properly supported.…
stacy • 7 min read
Inheriting a Partner Program: Advice From 7 Experts
Inheriting a Partner Program: Advice From 7 Experts
Did you just inherit a partner program? Take it to the next level with advice from 7 experts who have done it before.…
Liz Melton • 11 min read
How to Do a Partner Program Audit
How to Do a Partner Program Audit
Audit your partner program to level up your channel and create sustained growth in tough economic environments.…
Liz Melton • 11 min read
What Is a Self-Service PRM?
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.…
Liz Melton • 7 min read