Structuring a Partner Program to Get the Partner Behaviors You Want Part 1

If you’ve ever had a spiff program not work the way you’d hoped, you already know that partners can behave in completely unexpected ways… Or are they …

Published June 6, 2012

The Truth about the Magic Hockey Stick

It looks so nice on the channel partner revenue graph — a line inclines gradually for a year or so, and then makes a sharp upward turn, …

Published April 27, 2012

FAQs About Partner Relationship Management (PRM)

Launching an indirect channel sales program is exciting, but I can tell by the questions I get from customers that this is an area that’s regularly underestimated …

Published April 3, 2012

How to Minimize Indirect Sales Channel Conflict

Notice the title isn’t “How to Prevent Indirect Sales Channel Conflict.”  That’s because, unfortunately, conflict within a partner program is pretty much unavoidable. But accepting that on …

Published March 28, 2012

The Beauty of the “Ready, Aim, Fire” Approach to Building Your Channel

This bounces off the post we wrote last week, where we explained the three things to consider before shopping for a channel solution. Not getting ready before …

Published March 13, 2012

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“Since launch, we have signed on 100s of partners. Our portal has quickly become a competitive advantage for Openpath in the industry.”

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“We chose Channeltivity because it has a modern look and feel and it had a really good process for onboarding customers.”

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“I always say that when I’ve implemented Channeltivity and used it as a centerpiece of our channel program, it has always contributed to our growth and to the positive responses we get from our channel partners.”

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“Channeltivity is easy to use, flexible, scalable, and the customer service is amazing.”

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“Because of Channeltivity, we were able to sign up 250 global partners within 6 months.”

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