Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Feb 4, 2020
Marketing and the California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act or CCPA is a new law that went into effect on January 1, 2020. It is designed to enhance privacy rights and consumer protection for residents of California, United States. As with GDPR, this new regulation makes significant changes to how channel programs can email partners. Maria Korolov states, writing in […]

Jan 22, 2020
5 Strategies to Elevate Your Partner Program in the New Year

With the start of each new year, we reflect on where our partner program is today and what we’d like to achieve in the coming year. At the start of a new decade this seems to take on more gravitas, but while change in the channel is occurring, the strategies that consistently move the needle center around having strong foundational blocks

Channel Marketing Strategy, Partner Lifecycle
Jan 16, 2018
Supercharge Your Partner Success with 3 Key Changes

The beginning of a new year traditionally means a strategic review of organizational goals and metrics. Regardless of how established your channel program is, there are always opportunities for improvement that will help to supercharge your partner success throughout the year.

Channel Management, Channel Success
Sep 12, 2014
Deal Registration Best Practices

The overarching best practice in deal registration is to design your process with partners’ interests in mind, and they’ll register deals without too much prompting from you. If a partner’s relationship with your company and product is serving them, they’ll register deals.

Channel Success, Deal Registration, Partner Relationship Management System
Jun 27, 2014
In the News: Easing Deal Registration Management

Our customer ForeScout Technologies Inc. was featured with us in TechTarget’s latest article on deal registration software. Deal registration programs have traditionally proven to be a headache for both partners and vendors, but new solutions like Channeltivity’s partner relationship management system simplifies the process. Learn how Channeltivity is changing the deal registration management experience in […]

Deal Registration, Partner Relationships
Jul 9, 2012
What You Don’t Know CAN Hurt You

Lack of visibility into the channel is one of the most common contributors to a failed indirect sales initiative. There’s no way around it: you can’t manage in the dark, and you can’t build effective strategy on guesswork. When management lacks easy access to channel data—visibility into partners’ profiles, recruitment pipeline and partner performance, geographic […]

Channel Management, Channel Success, Deal Registration, Indirect Sales Channel, Partner Recruiting, PRM (Partner Relationship Management)
Jun 20, 2012
Smash those Silos from Your Indirect Sales Channel

Silos have their use – if you’re a farmer – but you don’t want them in your channel. The more obstacles between vendors, partners and their marketing teams, the less productive the channel. Anything that prevents information flow between these three parties is essentially blocking revenue. Creating an Information Hub When you have one place […]

Channel Management, Channel Marketing Strategy, Channel Success, Deal Registration, Indirect Sales Channel, Partner Portal Software