5 Strategies to Elevate Your Partner Program in the New Decade

With the start of each new year, we reflect on where we are today and what we’d like to achieve in the coming year. At the start …

Published January 22, 2020

Supercharge Your Partner Success with 3 Key Changes

The beginning of a new year traditionally means a strategic review of organizational goals and metrics. Regardless of how established your channel program is, there are always …

Published January 16, 2018

What are Marketing Development Funds, or MDF?

MDF, marketing development funds, are used by vendors in an indirect sales channel to help their partners pay for the marketing materials and activities necessary to sell …

Published January 18, 2017

PRM Best Practices: Deal Registration

The overarching best practice in deal registration is to design your process with partners’ interests in mind, and they’ll register deals without too much prompting from you. …

Published September 12, 2014

In the News: Easing Deal Registration Management

Our customer ForeScout Technologies Inc. was featured with us in TechTarget’s latest article on deal registration software. Deal registration programs have traditionally proven to be a headache …

Published June 27, 2014

What You Don’t Know CAN Hurt You

Lack of visibility into the channel is one of the most common contributors to a failed indirect sales initiative. There’s no way around it: you can’t manage …

Published July 9, 2012

Smash those Silos from Your Indirect Sales Channel

Silos have their use – if you’re a farmer – but you don’t want them in your channel. The more obstacles between vendors, partners and their marketing …

Published June 20, 2012