Blog
Why You Need Partner Training: How Leading Companies Do It Well
Learn why partner training is more critical than ever, and how to design programs that are more than a hoop to jump through.…
Liz Melton
September 29, 2025 • 13 min read
Why You Need Partner Training: How Leading Companies Do It Well
Trending Channel Topics
Partner Engagement: What it is and ways to improve it
Partner Engagement: What it is and ways to improve it
Learn practical ways to strengthen partner engagement through better recruitment, enablement, incentives, communication, and feedback.
Read moreWhere to find new B2B Saas Partners in 2026
Where to find new B2B Saas Partners in 2026
Discover practical strategies for finding and recruiting high-value partners that can strengthen your ecosystem and drive sustainable growth in 2026.
Read moreWhat Is a Self-Service PRM?
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Read morePartner Operations: What Is It, and Is It Still Relevant in B2B?
Partner Operations: What Is It, and Is It Still Relevant in B2B?
Learn why partner operations is so critical in B2B partnerships, how AI changes the work, and what to look for in your first partner operations hire.…
Liz Melton • 14 min read
The Salesforce.com Admin Guide to PRM
The Salesforce.com Admin Guide to PRM
Your channel team has told you they need a tool to support partners and it needs to integrate with your Salesforce.com implementation. As the Salesforce Administrator for your company, you need to be …
Dana Citron • 3 min read
Hello 2017: 4 Considerations for a Successful New Channel Year
Hello 2017: 4 Considerations for a Successful New Channel Year
By: Raegan Wilson 2017 brings the opportunity to set goals and reflect on the accomplishments of the previous year. How did your program perform in 2016? What can you improve in 2017? If you haven’t a…
Raegan Wilson • 3 min read
It’s as Easy as Click to Contract Management
It’s as Easy as Click to Contract Management
Lauren Robinette had a goal to bring on 250 new partners for Samsung. The channel professional, named one of the top 2015 Channel Chiefs, had only six months and needed a way to quickly and efficientl…
Dana Citron • 2 min read
Effective Partner Recruitment How To: Part 2
Effective Partner Recruitment How To: Part 2
Now that you understand your geographic requirements and you’ve figured out what your ideal partner looks like (see previous post), it’s time to think about how to recruit the right partners. The part…
Dana Citron • 3 min read
The Future of Channel Management
The Future of Channel Management
When it comes to the technology you use for your channel management, it’s easy for a channel manager to get overwhelmed with options. We recommend reading Jay McBain’s newest blog post: The Channel Te…
dana • 1 min read
Don’t be ‘That Vendor’ with your Channel Partner
Don’t be ‘That Vendor’ with your Channel Partner
Ever go on a date, or meet someone new that doesn’t know how to read the clues? They over-text, over-email and generally over communicate. They come off as needy, even desperate and the last thing you…
dana • 2 min read
Partner Relationship Management Budgets: Get the Funds You Need
Partner Relationship Management Budgets: Get the Funds You Need
The ability to get budget for partner relationship management software is a key skill for any channel decision maker. Here are three tips to get your channel program the funds for the tools it needs. …
dana • 3 min read
5 Reasons Channel Managers Don’t Need a Mobile Strategy
5 Reasons Channel Managers Don’t Need a Mobile Strategy
Over the past two years all the buzz in the channel has been about having a mobile strategy. Mobile is the latest in a long line of shiny new things that seem to surface every other year, promising to…
jason • 3 min read
Don’t Sign a New Channel Partner Without Reading This
Don’t Sign a New Channel Partner Without Reading This
Here’s a question to think about before you sign on a new channel partner: who else are they working with? A prospective partner’s current vendor list can provide some interesting insight into whether…
dana • 2 min read
CRM Software Blog: Improve Access to the End Customer
CRM Software Blog: Improve Access to the End Customer
Channeltivity’s article, Three Ways to Get More Access to the End Customer was recently published on http://www.crmsoftwareblog.com. Click through to read how selling via channel management means less…
dana • 1 min read
Channel Manager Software Can’t Take the Place of Human Interaction
Channel Manager Software Can’t Take the Place of Human Interaction
No matter how good channel manager software gets, if you put your technology between you and your partners, you’re maybe being more efficient, but it’s efficiency in a penny-wise-and-pound-foolish ki…
dana • 2 min read