External: Partner Relationship Management (PRM) Comes Of Age

Just posted on go.Forrester.com, Jay McBain gives an important overview of the current PRM market and state of the channel.

PRM comes of age“The PRM market is growing because more executive teams, as well as channel, marketing, and sales professionals, are recognizing the impact of third-party influencers in getting to new buyers. They are placing trust in PRM providers to act as strategic partners, allowing them to broaden their reach and influence the partner journey in new ways.” Read More: https://go.forrester.com/blogs/partner-relationship-management-prm-comes-of-age/

This Forrester blog post also touched on their October 2018 report, “The Forrester Wave™: Partner Relationship Management, Q4 2018,” by Jay McBain at Forrester Research, Inc. where Channeltivity and other PRM solutions were reviewed. Read the Channeltivity release here.