No matter how good Channel Management technology gets,  If you put your technology between you and your partners, you’re maybe being more efficient, but it’s efficiency in a penny-wise-and-pound-foolish kind of way. You Can’t Outsource a Personal Relationship Companies should implement channel management/PRM and CRM tools to see trends and to know where to have personal interactions...

Your partners’ salesforces are often mobile, depending on ipads and smartphones for much of their daily communications. [caption id="attachment_1125" align="alignright" width="266"] To access a Channeltivity partner portal while on the road, simply go to the device's browser.[/caption] All the same information and functionality that partners and channel managers get from Channeltivity at their desktop can be...