Inheriting a Partner Program: Advice From 7 Experts
Did you just inherit a partner program? Take it to the next level with advice from 7 experts who have done it before.
Liz Melton
March 27, 2026 • 11 min read
Inheriting a Partner Program: Advice From 7 Experts
Trending Channel Topics
What Is a Self-Service PRM?
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Read morePRM cost: What you may be missing
PRM cost: What you may be missing
The cost of a PRM may seem obvious, but the subscription fee is just one of the many expenses involved in purchasing, implementing, and maintaining a PRM.
Read moreBuilding a Partner Program From the Ground Up
Building a Partner Program From the Ground Up
From recruitment to enablement, learn the foundational steps required to launch a partner program that scales with your business.
Read moreWhat Is a Partner Business Plan, and How Do You Create One?
What Is a Partner Business Plan, and How Do You Create One?
Partner business plans get and keep your partners on track. Read on to learn what goes into a comprehensive plan to grow your channel.
Liz Melton • 9 min read
5 Steps to Finding the Right Channel Marketing Manager
5 Steps to Finding the Right Channel Marketing Manager
Finding the right channel marketing manager is crucial for the success of your partner program (particularly if you’re catering to enterprise partners or a new vertical). But recruiting for a channel…
melanie • 7 min read
Scaling Partner Relationship Management: 6 Principles
Scaling Partner Relationship Management: 6 Principles
Think your partner relationship management motion is ready to scale? Find out how to do it successfully and efficiently in 6 steps.
Liz Melton • 12 min read
Out with the Old! It’s Time For Partner Portal Spring Cleaning
Out with the Old! It’s Time For Partner Portal Spring Cleaning
It’s always a good time clean up your partner portal: Three steps to help you rid of outdated content and keep things fresh!
Zach Smith • 5 min read
Are You Doing Enough to Motivate Your Partners?
Are You Doing Enough to Motivate Your Partners?
In the channel world, it can be a difficult task to continuously keep partners engaged and motivated to sell your product. Yet, while this can be a challenge from time to time, there are actions you…
colby • 2 min read
The Ultimate PRM Launch Project Plan: Resources and Timing
The Ultimate PRM Launch Project Plan: Resources and Timing
Just bought a PRM? Learn what needs to happen when and who should be involved with a PRM launch project plan that’s worked across hundreds of implementations.
Liz Melton • 18 min read
Where to Find New B2B SaaS Partners in 2026
Where to Find New B2B SaaS Partners in 2026
When markets get shaky, partnerships stay steady. Here are the best places to find new B2B SaaS partners for a record-setting 2026.
Liz Melton • 9 min read
Proper Partner Program Management Needs a System, Not Just a New Hire
Proper Partner Program Management Needs a System, Not Just a New Hire
It’s easy to assume that hiring a top-tier partnerships leader = instant partner program management. But in many cases, that couldn’t be further from the truth. Yes, you need a capable leader who can…
Liz Melton • 11 min read
Why You Need Partner Training: How Leading Companies Do It Well
Why You Need Partner Training: How Leading Companies Do It Well
Learn why partner training is more critical than ever, and how to design programs that are more than a hoop to jump through.
Liz Melton • 13 min read
Partner Operations: What Is It, and Is It Still Relevant in B2B?
Partner Operations: What Is It, and Is It Still Relevant in B2B?
Learn why partner operations is so critical in B2B partnerships, how AI changes the work, and what to look for in your first partner operations hire.
Liz Melton • 14 min read
How Are People Actually Using AI in Their Partner Programs?
How Are People Actually Using AI in Their Partner Programs?
Learn about 7 use cases for AI in partner programs, with real-life anecdotes straight from teams testing, iterating, and learning what works.
Liz Melton • 10 min read
Partner Engagement: What It Is and 5 Ways to Improve It
Partner Engagement: What It Is and 5 Ways to Improve It
Partner engagement is a partner program’s silver bullet, but achieving and maintaining it is hard. Learn how with tips from six experts.
Liz Melton • 11 min read