Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

May 17, 2017
The Admin Guide to PRM

Your channel team has told you they need a tool to support partners and it needs to integrate with your implementation. As the Salesforce Administrator for your company, you need to be included in this decision. Having a Partner Relationship Management solution (PRM) seamlessly integrate with your Salesforce implementation is critical to a channel […]

PRM (Partner Relationship Management)
Jul 11, 2016
Partner Relationship Management (PRM) Definition?

On this blog we often talk about how to optimize your channel success with Partner Relationship Management software, or PRM, like Channeltivity, but we wanted to take a step back and really define what PRM is and how it differs from other tools, including the common mix of spreadsheets and CRM that early programs often […]

Channel Management, Our PRM Product, Partner Relationship Management System, PRM (Partner Relationship Management), PRM Solution
Feb 11, 2016
Still Using your CRM to Manage Channel Sales?

CRM programs like should serve as the system of record for your company, but trying to create a makeshift partner management (PRM) tool with something designed for direct sales management will only create frustration and perpetuate an ineffective process. It’s going to run sub-optimally and performance will be limited. Here’s why: Partners and customers […]

Channel Success, Partner Relationship Management System, PRM Solution
Nov 9, 2015
Channeltivity Releases Enhanced Edition

Expanded functionality enables customers to access Channeltivity from within Charlotte, N.C., November 9, 2015 – Channeltivity today announced significant enhancements to their popular Salesforce Edition, enabling organizations that heavily leverage to seamlessly access and manipulate more Channeltivity data without ever leaving The newly released Channeltivity Salesforce Edition features include: Automatic Single Sign-On […]

Channel Success, PRM (Partner Relationship Management), PRM Solution