Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Oct 29, 2019
The 4Ps to Partner Process Automation Readiness

When you’re getting your proverbial ducks in a row to automate your partner process there are four key areas that you must have in place before you begin to implement, or even choose, a Partner Relationship Management (PRM) solution or other automation. The below 4 P’s are the building blocks to any successful program and […]

Channel Marketing Strategy, PRM (Partner Relationship Management)
Sep 27, 2019
Effective Partner Training Brings Big Rewards

A strong channel partner training program is key to a successful channel program. This isn’t simply a task you want to check done on and move on. Even your most seasoned partners will need key details and training on your products and solutions to be successful.

Channel Success, Partner Relationships
May 7, 2019
Channeltivity Announces Channel Champions Series

Celebrates Expertise and Success in the Channel Charlotte, North Carolina, – May 7, 2019 – Channeltivity, a global leader in Partner Relationship Management (PRM) software solutions, today announced their Channel Champion interview series, designed to highlight high achieving channel professionals within the technology industry. “With over 30,000+ channel professionals in the Channeltivity ecosystem, we have the pleasure […]

Channel Success
Feb 4, 2019
Channeltivity Releases HubSpot CRM Edition

Charlotte, North Carolina, – February 4, 2019 – Channeltivity, a global leader in Partner Relationship Management (PRM) software solutions, today announced the release of the Channeltivity HubSpot edition, enabling organizations that depend on HubSpot CRM to seamlessly access their Channeltivity partner channel data without ever leaving HubSpot. With the newly released Channeltivity HubSpot Edition, Channel Managers can […]

Channel Management, Partner Relationship Management System, PRM (Partner Relationship Management)
Nov 7, 2018
Channeltivity Named A ‘Strong Performer’ in PRM Report by Independent Research Firm

Charlotte, North Carolina, – November 7, 2018 – Channeltivity, a global leader in Partner Relationship Management software solutions, today announced that the company has been named a “Strong Performer” in the October 2018 report, “The Forrester Wave™: Partner Relationship Management, Q4 2018,” by Jay McBain at Forrester Research, Inc.[1] For this report, Forrester evaluates companies based on […]

Channel Management, Partner Relationship Management System, PRM (Partner Relationship Management), PRM Solution
Jun 6, 2018
Convert Signed Partners to Revenue Generators in 5 Steps

Partner Recruitment is often one of the standard objectives for Channel Managers, but how often do we look at the conversion rates of getting signed partners to revenue producing partners?

Channel Marketing Strategy, Channel Success, Partner Recruiting, Partner Relationships
Oct 25, 2017
Teaching Channel Partners to FISH

No one sets out to intentionally build a channel full of lazy partners. Channel technology is implemented and processes efficiencies created, but we still have channel managers manually doing things for partners. Why? We aren’t teaching partners to fish! We are all familiar with the adage: Give a man a fish, and you feed him […]

Channel Marketing Strategy, Partner Relationship Management System, PRM (Partner Relationship Management)
Oct 10, 2017
Portal Prep: 3 Keys to a Smooth Partner Portal Launch

Implementing a new partner portal can seem like a daunting task. Over the past 14 years, we have helped hundreds of companies launch their partner program on Channeltivity and have learned what makes an implementation successful. Here are the 3 keys you need to get ensure your partner portal launch goes smoothly. No matter the […]

Channel Management, Partner Portal Software
Jun 27, 2017
Top Channel Partner Recruitment Considerations for Success

Channel partner recruitment is a critical component of any successful channel program, and it starts with a shift away from thinking of it as a launch activity. Good reseller recruitment starts with a well thought out and tested process. When your program is new, you need to start with some assumptions regarding what your ideal […]

Partner Recruiting
May 17, 2017
The Admin Guide to PRM

Your channel team has told you they need a tool to support partners and it needs to integrate with your implementation. As the Salesforce Administrator for your company, you need to be included in this decision. Having a Partner Relationship Management solution (PRM) seamlessly integrate with your Salesforce implementation is critical to a channel […]

PRM (Partner Relationship Management)