HubSpot and Channeltivity PRM Integration Overview

Channeltivity’s HubSpot Edition provides point and click connectivity between your PRM and HubSpot CRM, so your channel team gets all the benefits of a powerful PRM while other stakeholders within your organization get the data they need in the CRM they are accustomed to using.

Published March 4, 2021

Better Partner Management=Better Channel Performance

In the Summer Issue of The Partner Channel Magazine, Dana Citron, VP of Marketing at Channeltivity, contributes the article titled ‘Better Partner Management=Better Channel Performance.’ In it she discusses how Partner …

Published July 27, 2016

Effective Partner Recruitment How To:Part 2

Now that you understand your geographic requirements and you’ve figured out what your ideal partner looks like (see previous post), you’re ready to start finding the right …

Published December 16, 2015

How to Get the Budget for Better Channel Management

The ability to make the case for investment in the channel is a key skill for any channel manager. It’s critical that you become fluent at explaining …

Published October 2, 2015

What You Don’t Know CAN Hurt You

Lack of visibility into the channel is one of the most common contributors to a failed indirect sales initiative. There’s no way around it: you can’t manage …

Published July 9, 2012

The Truth about the Magic Hockey Stick

It looks so nice on the channel partner revenue graph — a line inclines gradually for a year or so, and then makes a sharp upward turn, …

Published April 27, 2012

How Do Your Partners Rate?

Let’s say you’re a VP of Sales and Marketing, and your CEO has asked you to come up with a list of your company’s top go-to-market partners …

Published April 19, 2012