Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
External: Partner Relationship Management (PRM) Comes Of Age
Just posted on go.Forrester.com, Jay McBain gives an important overview of the current PRM market and state of the channel. “The PRM market is growing because more executive teams, as well as channel, marketing, and sales professionals, are recognizing the impact of third-party influencers in getting to new buyers. They are placing trust in PRM […]