Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
What Does a Hamster Have to do with Good Partner Content?
Channel content creation is often the Achilles heel of a partner program. Providing partners the right content is a key program foundation piece, but partner content needs to be just that; PARTNER CONTENT. Partners need content focused on helping them understand and sell your solutions. When creating content put yourself in your partners’ shoes. Think […]
Do you know the Secret Sauce in Channel Manager Success?
In the ever-present drive to grow the channel, it’s easy to lose sight of the forest for the trees. Our goals are usually expressed in numbers, and in the push to reach them, we get focused on moving the needle, completing the task, getting the result. But true success comes from remembering that your partner […]