Partner performance Archives

Feeding Your Channel Partners High Quality Leads

For most things, you get out of them what you put into them. The channel is no different, but too often vendors enter the channel to reduce …

Published May 27, 2015

What You Don’t Know CAN Hurt You

Lack of visibility into the channel is one of the most common contributors to a failed indirect sales initiative. There’s no way around it: you can’t manage …

Published July 9, 2012

Structuring a Partner Program to Get the Partner Behaviors You Want Part 1

If you’ve ever had a spiff program not work the way you’d hoped, you already know that partners can behave in completely unexpected ways… Or are they …

Published June 6, 2012

How to Increase Deal Registration

Deal registrations are the key to channel visibility and, therefore, to accurate channel sales projections. The first key to getting partners to register their deals is to …

Published May 17, 2012

The Channel as Search Engine Optimizer

Five Steps for Dominating SEO Using Your Channel Lets face it: The reason you build a reseller channel is to accelerate your company’s sales ten times faster …

Published May 10, 2012

How Do Your Partners Rate?

Let’s say you’re a VP of Sales and Marketing, and your CEO has asked you to come up with a list of your company’s top go-to-market partners …

Published April 19, 2012

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"Synchronizing Channeltivity with Salesforce.com helps us manage opportunities with our partners in real-time."

Janet Barth, Aspect

"What I like about Channeltivity is that they are really focused on channels. I think they really understand the dynamics of managing channels, and so they put that into their product, and I think it makes managing channels a lot more efficient and easy."

Tony Luzza, Security Innovation

"Working with Channeltivity has been incredibly easy. We have been very pleased with the customer service Channeltivity provides; whenever we have a question, which is rare because it is a very easy to use solution, we have our answer within hours."

Lisa L. Jordheim, VPI

"Channeltivity plays an active role in my partner program. Not only does it allow me to manage who my partners are, but more importantly, it allows me to effectively engage with them."

Stacy Desrosiers, CTERA

"Channeltivity has been an amazing tool, and they have been one of the most responsive partner reps I have ever dealt with. Great company, great product, great service!"

Dawn Cabigting, InFocus

“I always say that when I’ve implemented Channeltivity and used it as a centerpiece of our channel program, it has always contributed to our growth and to the positive responses we get from our channel partners.”

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“Channeltivity plays an active role in my partner program. Not only does it allow me to manage who my partners are, but more importantly, it allows me to effectively engage with them.”

View Case Study