WebCruiter, one of the 2010 Deloitte Fast 500 EMEA, and a leader in web based recruitment solutions chooses Channeltivity as their foundation for Channel Partner Success.
New York, New York (PRWEB) January 12, 2011 - Channeltivity (www.Channeltivity.com), is the leading provider of partner relationship management and channel management software. Today they announced that WebCruiter of Norway – an innovator and leader in web based recruitment solutions – has had great success in 2010 using Channeltivity to manage their rapidly growing channel partner program.
WebCruiter implemented Channeltivity at the outset of launching their channel partner program. They needed a solution that would help enable and engage their partners. More importantly, they needed an application to drive their company philosophy and core values of providing extraordinary service and surpassing customer expectations through their channel partners.
In order to accomplish this, Erik Spade, Director of Sales at WebCruiter said, “We would compete and win by establishing 'partnering excellence,’ to be the best partner choice for our target channels. We needed to make sure channel sales reps had support systems for training, accessing marketing collateral, deal collaboration, coaching and mentoring equal to or better than our internal reps. We needed to send a signal about our dedication to changing from a direct sales organization to a channel sales organization and to support the change process through structure and process support. We knew that in order to provide the basis for an agile and effective channel sales operation, we needed to put in place, early on, an 'ideal' architecture and build our business around this, rather than trying to retrofit technology around processes that evolved on disparate systems later on. Channeltivity is that foundation.”
To accomplish these objectives, WebCruiter implemented Channeltivity Enterprise and implemented the Portal Content Management module. This module allows for highly personalized partner experience and segmentation of content across different partners with minimal administration. They also implemented the Resource Library module which also allows for segmentation of content for specific groups of partners and provides metrics on which resources are most utilized. They implemented both Lead Distribution and Deal Management and Collaboration enabling them to disseminate leads to partner, and to monitor deal flow from partners so they could better collaborate and coach to facilitate channel sales success.
"The results speak for themselves," said Kristian Vanberg, WebCruiter Business Development. He continued, “Our experience is that partners are truly blown away by a small software vendor like WebCruiter, both promising and delivering a more professional partnering experience than even the largest global ISVs they compare us with. This gives tremendous leverage throughout the partner planning cycle. Channeltivity has allowed us to build a truly replicable partner model, which can be scaled up both horizontally in new markets – or vertically – through deeper engagement with existing partners. Our partners are now recommending us to other channels, a true testament to the credibility Channeltivity has allowed us to establish as a true 'channel organization.'"
Kristian went on to say, “The Channeltivity Solution forces us to think in terms of best practices, to paraphrase a Buckminster Fuller quote, 'if you want to change behaviors, stop teaching and provide the tools, the use of which will cause the desired change.' Channeltivity does this for us and our partners. It is a framework for best practices.”
"It is entrepreneurial companies like WebCruiter, that embody the same philosophies and values as Channeltivity, that are why we built Channeltivity,” said Jason Jacobs, CEO of Channeltivity. Our vision is to empower emerging and mid-size companies to be the next generation of channel leaders. WebCruiter exemplifies this vision. Globally! I am thrilled to have them as a client and deeply value our relationship.”
About Channeltivity
Channeltivity is the market leader in partner relationship management and channel management software solutions for IT, telecom and independent software vendors (ISV). As a SaaS (software as a service) application, Channeltivity is fast to deploy, requires no IT staff and easily configures to meet the specific channel program requirements and workflows that drive channel success. Channeltivity helps vendors profile, recruit, educate, enable, engage and collaborate with partners to drive channel performance. Channeltivity integrates with Salesforce.com for coordination of direct sales with channel sales. Channeltivity focuses on channel success in emerging vendors and mid-size enterprises in the IT, telecom, software and industrial/MRO industries. For more information, please contact Channeltivity at 1-877-226-2564 or visit www.channeltivity.com.
About WebCruiter
WebCruiter is a web-based recruitment solution. With WebCruiter you will stand out as an attractive employer while ensuring quality of hire and increasing efficiency. WebCruiter has delivered online recruitment solutions since 2000. In 2009 WebCruiter was included in Gartner’s “Magic Quadrant for e-recruitment software.” and in 2010 on Deloitte's Technology Fast 500 EMEA. The WebCruiter solution is used in more than 40 countries.