ViewCast Case Study

ViewCast

Overview:
ViewCast (www.viewcast.com) develops industry-leading hardware and software for the transformation, management and delivery of professional quality video over IP and mobile networks. ViewCast's award-winning solutions simplify the complex workflows required for the Web-based streaming of news, sports, music and other video content to computers and mobile devices, empowering broadcasters, businesses and governments to easily and effectively reach and expand their audiences.

Situation:
Some of the world's largest and most respected broadcasters, network solutions providers and content delivery networks rely on ViewCast solutions every day to deliver high-quality audio and video streams to millions of viewers all around the world. The company's authorized resellers receive many benefits through significantly discounted pricing, access to printable product literature, access to in-depth technical and sales training multi-media materials, deep discounts on demo equipment, a ViewCast-funded co-op marketing program (ViewCA$H), and much more.

Solution:
The channel group at ViewCast chose to implement Channeltivity's PRM solution to help administer a wider, more secure view of program data for both its channel community and sales team. For example, Channeltivity's Partner Dashboard provided ViewCast's channel leads and sales teams an easy view of different program information, including geographic coverage analysis, reports and quick links to further details. The Resource Library gave ViewCast's partners centralized, 24x7-access to the company's program resources. Channeltivity's flexible permissions architecture also gave ViewCast the ability to quickly specify and set up group access to the wide variety of categories within its Resource Library.

Results:
ViewCast's channel program sees, on average, 100 active users across the world taking advantage of the Channeltivity system to retrieve important program information and updates in support of ViewCast channel sales.

Since implementing Channeltivity, administrators were also able to easily define, verify and maintain user group settings and permissions based on numerous elements of ViewCast's global channel program, such as delivering sales data specific to each region. In addition to having complete control over user access, ViewCast is also able to easily update or change features at any giving moment with very minimal IT support.

Testimonial:
“We needed a PRM solution that could seamlessly work within our global channel team structure. Channeltivity understood these needs and built us a highly secure and customizable solution that allowed us to manage very specific program details with ease. Channeltivity's service and support team is also always available, giving us the confidence that they work to ensure our system runs smoothly at all times.”

Jeff LaGrone, Sales Operations Manager
ViewCast Corporation


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