Partner recruitment is the foundation of program success
You could almost consider partner recruitment as the combination of a hiring process and a sales process. Your managers, executive team, investors and board of directors want to know your progress.
You need tools to:
- Build Partner Profiles with attributes that you can later compare to their success. Then you can focus on recruiting more of what works and less of what doesn’t. Quality over Quantity
- Have visibility into Geographic coverage so you can optimize your channel
- Have A Partner Portal that demonstrates to potential partners that you are serious about your program and have invested beyond the Power Point Presentation
- Manage Recruitment Process like a sales process, knowing what stage each potential partner is in the recruiting process
- Measure and Report on the Potential Pipeline to objectively measure the success of recruiting activities and the potential Channel Revenue represented by the potential partners.