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Category Archives: Customizable Partner Portal
Having a PRM in Place Validates your Partner Program
In today’s world of channel management, when your company does not have a partner portal in place, you are putting yourself at a big disadvantage. With a number of different solutions on the market, a partner portal shows both your … Continue reading
Why Your Partners May Not Be Using Your Marketing Materials
Partners often opt to go it alone in their marketing efforts, foregoing the benefit of vendor product expertise, marketing collateral and support. This seems like a waste from the vendor perspective, but consider the number of portals and tools you … Continue reading
Smash those Silos from Your Indirect Sales Channel
Silos have their use – if you’re a farmer – but you don’t want them in your channel. The more obstacles between vendors, partners and their marketing teams, the less productive the channel. Anything that prevents information flow between these … Continue reading